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Date created
Sat, Dec 31, 2016
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Image New-Years-Card-Tettero-by-Irma-Boom


Imagination is the sole tool that moves us beyond doubt and fear.

Imagination is better than hope because it is self-reliant. Imagination steers change in the direction of tolerance and respect.

It was imagination that led world-renowned Dutch graphic designer Wim Crouwel to look beyond the lead blocks and metal type-bars of then-contemporary printing systems to the previously unimagined world of computer typography and digital typefaces. In 1967 he invented New Alphabet, a typeface inspired by early cathode ray computer screens. With their large pixels, these screens were incapable of curvilinear line representation, so Crouwel imagined a world where we could read this new alphabet in linear bars.

Never intended as more than a mind game, Crouwel’s alphabet was digitalized for contemporary use in 1997 by Freda Sack and David Quay of The Foundry.

Imagination was also the inspiration of “Imagine,” John Lennon’s seminal call for peace and harmony in a rapidly changing world and the most successful song of his solo career. One morning in 1971, Lennon composed “Imagine” on a Steinway piano in the bedroom of his Tittenhurst Park estate in Ascot, Berkshire, England. Yoko Ono watched as melody, chord structure and almost all the lyrics came together during one brief session.

The TETTERO New Year’s card was designed by Dutch book designer Irma Boom in November, 2016.